Iris Release - 12-09-25
The following changes will be released on December 9th, 2025 at 9:30 PM.
📊 Iris Reporting Updates
We are rolling out several enhancements to Iris reporting to provide faster data visibility, greater consistency across reports, and clearer field definitions. These updates include new cadences for certain reports and standardized headers across all reporting types.
⏱️ Cadence Updates
Most Iris reports previously refreshed on a daily cadence. These reports will now update every 15 minutes (quarter-hourly) to give you more real-time insight into campaign performance.
Updated Reporting Cadences:
| Report Type | New Cadence | Notes |
|---|---|---|
| Campaign Stats Monthly | Monthly – 1st of each month | No cadence change |
| Campaign Stats | Quarter Hourly | Includes current day + previous day |
| Click Tracking | Quarter Hourly | — |
| Messages | Quarter Hourly | — |
| Opt-Ins | Quarter Hourly | “JOIN” keyword responses only |
| Opt-Outs | Quarter Hourly | — |
| Replies | Quarter Hourly | — |
🧾 Header Updates
All reports now include standardized, consistent field headers. This ensures alignment across reporting types and simplifies ingestion into external systems.
Below are the updated headers for each report:
📆 Campaign Stats Monthly
Date
CampaignID
CampaignTitle
ExternalID
ClientName
MessageType
ScheduledMessages
SentMessages
SegmentsSent
SegmentsSentATT
SegmentsSentTMobile
SegmentsSentVerizon
SegmentsSentOther
MessagesDelivered
MessagesFailed
ClickTrackingEnabled
RecurringCampaign
NumberType
FlowType
📊 Campaign Stats
Date
CampaignID
CampaignTitle
ExternalID
ClientName
MessageType
ScheduledMessages
SentMessages
SegmentsSent
MessagesDelivered
MessagesFailed
ClickTrackingEnabled
RecurringCampaign
NumberType
FlowType
🔗 Click Tracking
ShortUrl
Destination
OpenedAt
UserCountry
UserState
UserCity
UserAgent
MobileDevice
PhoneNumber
CampaignName
CampaignID
Audience
ContactList
ExternalID
FlowType
💬 Messages
ClientName
CampaignName
CampaignID
ClientID
ProviderName
PhoneNumber
SentDate
ClickTrackingEnabled
ShortURL
Message
FlowType
📥 Opt-Ins
Date
ClientID
FromNumber
ToNumber
Keyword
Message
Source
CampaignName
CampaignId
FlowType
📤 Opt-Outs
PhoneNumber
ClientID
OptoutDate
OptoutType
CampaignName
CampaignID
FlowType
💬 Replies
PhoneNumber
Message
ClientID
Client
CampaignId
Campaign
MessageReceivedAt
FlowType
ℹ️ Additional Note on “Flow Type”
The FlowType field has been added across all reports.
Currently, this value will always appear as:
FlowType = "Subscriber"
This field is foundational for future reporting enhancements where Iris will distinguish between subscriber flows and prospecting flows.