What are the 10DLC registration compliance requirements?

Opt-in language & Call to Action (CTA):

Opt-in language is the legal and compliance text that explains what users are signing up for when they provide their phone number. It includes specifics about message frequency, potential costs, and how to unsubscribe. The CTA is a prompt that encourages the user to take action, such as signing up for updates, joining a campaign, or receiving alerts. 

Requirements:

• Checkbox (unchecked) ahead of the CTA and opt-in language 

• Clear, understandable program description that informs the end user of the nature of the message program and identifies the sender or brand associated with the program

• Message frequency disclosure* (e.g. msg frequency varies)

• “Message and data rates may apply” disclosure

• Opt-out instructions (e.g., Reply STOP to Opt-out)

• HELP instructions (e.g., Reply HELP to receive help)

• Link to Terms & Conditions and Privacy policy

  • Please note links to this page(s) must be present within the CTA; even if they are present on page, but not in CTA, the page will be declined

• The compliant CTA/Opt-in language including all of the above items must be located above the “Submit/Donate/Etc.” button on the page 

• Phone Numbers cannot be a required field on the website where opt-in is collected. This is considered a forced opt-in. Please ensure that this field is optional on the website.
• All Political and Charity campaigns must state stance on donations, the Call-to-Action disclosure shared at the consent collection should reflect that. 
  • If the campaign will ever ask for gifts, money, or donations of any kind, CTA must include that donations will be solicited
  • If the campaign is purely for opt-in, list building, or another non-donation message type, the CTA must state that donations will not be solicited

CTA TEMPLATE:

“By submitting this form and signing up for texts, you consent to receive [MESSAGE TYPE] text messages from [COMPANY NAME]. Msg & data rates may apply. Msg frequency varies. Opt-out by replying STOP. Reply HELP for help. Privacy Policy [LINK] & Terms & Conditions [LINK]. Mobile and opt-in data will not be shared with third parties.”

Privacy Policy

The privacy policy describes how you collect, use and share information from end users. 

Requirements:

• Must be clear that the end user’s personal info, including mobile phone number, will not be shared or sold to third parties for marketing purposes.  

• Example privacy policy statement: “No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."

Terms & Conditions

The terms & conditions describe any applicable terms and conditions related to the messaging program (e.g., how to opt-out, customer care contact information, and link to any applicable privacy policy).  The Terms and Conditions page must have all of the same disclosures as the CTA. 

Note: Where applicable, messaging terms and conditions may be included as a standalone section within the privacy policy.

Requirements:

• Program (brand) name 

• “Message and data rates may apply” disclosure

• Message frequency disclosure* (e.g., #msgs/mo, msg frequency varies, recurring messages, etc.). *Only required for recurring message programs

• Opt-out information (e.g., Reply STOP to stop) 

• Customer care contact information (e.g., Reply HELP for help) 

• Donations stance

• Link to privacy policy or privacy policy statement

FAQ: How long does client registration take?

Q: How long does it take to get a client fully registered?
A: Once we’ve submitted a client for registration, approval typically takes 2–5 business days. However, delays can occur if any information provided is incomplete or noncompliant with carrier requirements. We’ll reach out if any updates or corrections are needed before submission.

Q: Can you speed up the process?
A: Unfortunately, we can’t expedite the approval process — it’s handled by third-party review teams and carriers. The best way to avoid delays is to ensure all submitted information is accurate and complete.

Q: Will I be notified when registration is complete?
A: Yes! We’ll keep you updated throughout the process and notify you as soon as the registration is approved and your client is ready to begin sending.

Q: What can delay registration?
A: Common reasons for delay include:

• Incomplete or inaccurate business details

• Issues with campaign or use case descriptions

• Violations of 10DLC compliance guidelines

If any of these issues come up, we’ll work with you to resolve them quickly.