What are the key differences between Grassroots and Iris?

Wonder Cave Platform Comparison

Grassroots vs. Iris

1. High-Level Snapshot

A quick, visual overview of how Grassroots and Iris differ at a glance.

Feature	Grassroots	Iris
Two-Way Conversations	✔️ Yes	—
Dynamic Audiences	—	✔️ Yes
Recurring Campaigns	—	✔️ Yes
10DLC Messaging	✔️ Yes	✔️ Yes
Toll-Free Messaging	✔️ Yes	—
Short Code Messaging	—	✔️ Yes
Custom Keywords	—	✔️ JOIN/HELP/STOP
Deep Links	✔️ Yes	—
Welcome Messages	—	✔️ Yes

2. Platform Purpose Overview

Grassroots

Designed for fast, high-volume outreach with straightforward workflows. Ideal for teams that:
• Need rapid campaign creation
• Use static contact lists
• Rely on two-way conversations
• Prefer manual control over sending
• Use toll-free messaging

Iris

Built for structured, automated text programs with dynamic data. Ideal for teams that:
• Want auto-updating audiences based on custom data
• Need recurring/automated campaigns
• Use custom JOIN/HELP/STOP keyword flows
• Require short-code messaging
• Want automated welcome messages

3. Detailed Feature Comparison

Functionality	Grassroots	Iris
Campaigns	Standard campaign creation	Same workflow
Contacts	Static list uploads	Dynamic Audiences + Segments based on custom data points
Opt-Out Handling	Same	Same
Keywords	Generic STOP response	Custom JOIN/HELP/STOP responses
Recurring Campaigns	No	Yes
Reporting	AWS S3 and/or Email	AWS S3 and/or Email
Two-Way Conversations	Yes	No
Clickers	Dedicated clicker groups	Automated broadcast scheduling
10DLC Capability	Yes	Yes
Toll-Free Capability	Yes	No
Short Code Capability	No	Yes
Welcome Messages	No	Yes (Can be disabled if migrating an existing text program into Iris)
Short Links & Tracking	Yes	Yes
Health Check	Yes	Yes
Performance Metrics	Full metrics + export	View-only metrics
Deep Links	Yes	No