What do I need to know about speed and volume capacity for sending?

Campaigns can send between 8:00 AM – 9:00 PM local time.
Ensure all campaigns are queued well before the 9:00 PM cutoff to avoid missed sends.
Next Day Sending Feature: When creating a campaign, end times can be set to the following day. If messages don’t finish by 9:00 PM local time, the system will queue them to resume sending at 8:00 AM the next day.
Note: This must be set during campaign setup; end times cannot be adjusted once a campaign is live.

While speeds can be adjusted, there are natural throughput limits to consider.
Flag heavy-volume clients early so the team can plan ahead and maximize sending speed.
Baseline 10DLC speed: ~200k messages per hour. Unless otherwise noted during client registration, this is the standard setup.
Increasing speeds requires additional registration steps and carries added cost, so advance notice is appreciated.
Many factors can influence actual send speed; treat 200k/hour as a baseline, not a guarantee

New contact lists must be classified before sending, which can delay campaign start times.
If a campaign is stuck in Pending or Scheduling, this is likely the cause.
Upload contact lists ahead of time to minimize delays and ensure on-time delivery.

Manual click processing occurs every 10 minutes (e.g., 12:00, 12:10, 12:20).
The team works quickly, but please account for the human element during high-volume periods.
Flag large campaigns early so the click team can prepare accordingly.

Single client / single message type: Campaigns send sequentially (one after another).
Multiple clients or different message types: Can send simultaneously via separate pipelines.
Pro Tip: Distribute volume across clients or message types to maximize throughput.

Always enable Time Zone Prioritization near the end of the day.
This ensures campaigns send east-to-west, reaching as many recipients as possible before the 9:00 PM cutoff.
Note: This must be enabled manually per campaign each time.

Campaigns can be configured to pause at 9:00 PM and automatically resume at 8:00 AM the next day.
Example: If acceptable for a campaign to continue next morning, simply set the end time to the next day — the system will manage the transition automatically.

This article provides some helpful insights around speed and volume within our platform.